UTM Tracking Odoo
What is UTM ?
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you.
(source : From google)
Why we have to use it ?
- To track all your marketing sources
- Identify your best traffic sources
- To know Return On Investment (ROI of Advertisement Campaign)
- With the use of UTM Tracking you can convert more leads into actual opportunities.
- You can understand where your most valuable customers come from and quickly identify which marketing campaigns are working and which ones aren't.
- Save money and boost Marketing
- Spend ad budget in the right places
How it work in Odoo ?
Ex. Let's take one simple example.
I want to share my website/my business and want to identify which social media are the most effective in attracting visitors to my website.
For that let's launch one campaign and under campaign create different Link Tracker. And share link in different social media (Twitter, Facebook,...).
Now, whenever someone click on link it will redirect on my website and system will automatically detect source,medium and increase statistics. Now easily I can compare result and know whether my social campaign success or not.
Steps no need to code for that
1. Create your tracking link
2. Launch your marketing campaign
3. Compare the performance
Let's Check with simple Video
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